Welcome to Stitching by Sally!
Shop allPersonalized embroidery and applique shirts for every occasion.
From birthdays to holidays, we bring your ideas to life with custom designs and quality stitching. Thanks for visiting — I look forward to creating something special for you!
Located in Pinehurst, NC.
Featured products
Shop our fall collection now!
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Baby Blue Turkey Shirt – Fall Plaid Appliqué in Orange & Blue
Regular price $28.00 USDRegular priceUnit price per -
Boys Light Blue Turkey Shirt – Fall Appliqué, Personalized
Regular price $28.00 USDRegular priceUnit price per -
Raggy Pumpkin Crewneck – Plaid Flannel Reverse Appliqué Sweatshirt
Regular price $32.00 USDRegular priceUnit price per -
Girls Pumpkin with Flower Appliqué Shirt – Personalized Fall Tee
Regular price $29.00 USDRegular priceUnit price per
Let customers speak for us
It’s beautiful, just as I thought it would be ❤️
I received my shirt and love it!
I love the shirt! It’s such good quality and the seller was so great to work with! I will order again! Can’t wait to gift to my daughter for her birthday!
It is absolutely beautiful and great quality ! Sally was amazing with communication. When I asked if there were other options in colors she was very quick to respond! Amazing experience!!! 💗💗💗
So high quality. I loved that it was actually sewn on and not just printed and you know it will last.
The shirt is better quality than I expected! And the customer service was great. She answered all of my questions and was super helpful.
Beautiful sweatshirt - vivid colors, carefully crafted - love this! Thank you!
I absolutely cannot wait to give this to my granddaughter! Excellent quality! Perfect!!
Great customer service, great quality and arrived just in time! Would highly recommend!
Absolutely beautiful. The stitching is high quality and just everything I was hoping it would be. If you are a swiftie you need this sweater!
The maker behind Stitching by Sally!
Hi! I'm Sally, a stay-at-home mom of three with a love for fabric, creativity, and celebrating life’s sweetest moments. My embroidery journey began in 2017 with a “big bro” shirt to announce our first daughter — and I’ve been stitching ever since!
What started as a fun way to make personalized shirts for my own kids quickly grew into a small business built on joy, creativity, and connection. My favorite thing to make? Birthday shirts! There’s something magical about helping a child feel special and seen on their big day.
With roots in sewing from a young age, I’ve always loved choosing fabrics and turning them into something meaningful. Every piece in my shop is designed with care — and if you have a custom idea in mind, I’d love to bring it to life! I'd love to help create something that’s perfect for the little one in your life.
Thank you for supporting my small business, and I hope my creations bring as much joy to you as they do to me when making them.
Many thanks,
Sally